When an endless stream of new masks seems to be coming out left, right, and centre, you have to really make sure you stand out in the sheet mask world. Amazing ingredient formulas, beautiful packaging, and obviously a dash of good marketing, and you hopefully have got yourself a success on your hands. That’s what I believe both Kingirls and Unitouch have going on.
You may have seen their cute little round packaging around on the internet, and just like me, fallen in love with the inventive design without even caring much what’s inside. But packaging has won me over many a time, and I was interested to see if what was in the package lived up to the expectation that packaging, of all things, gave me.
Who are Unitouch and Kingirls?
You might be asking why I’m lumping them together, but Unitouch and Kingirls are part of the same umbrella group, called Wo I Mask. They have worked hard on their mask products, with a pharmaceutical background and five years of development, producing mask patents for their sheet masks, with deep thought and creativity. For me, the best thing about these masks is that they have EU patents, which means they are safe for sale in the EU, who famously have strict regulations when it comes to cosmetics and ingredients.
Marketed as a luxury brand, both Unitouch and Kingirls are paraben-free, use essential oils in their formulas, and are MI and MCI-free. MI/MCI are preservatives added to certain skincare products, which can cause reactions including redness and swelling in the face (or indeed the area where the ingredient is applied). This, however, is usually in those with sensitive skin or those who have sensitivity to the ingredient. As usual with skincare, YMMV, but that means the products are designed specifically to be as kind to skin as possible, making it suitable for all skin types.
The Kingirls Macaron series focuses on being fun while functional, and their tagline is that ‘Good facial masks are like freshly baked macarons’. They take some Parisian influence, of elegance and beauty, and state their gorgeous design matches the richness of the ingredients in the mask.
The Unitouch Miss O series focuses on something I find rather interesting – a mask for every occasion. They have masks for when you’ve spent a day out in the sun, or a mask for a night on the tiles (basically when you’re rough the next day), a ‘good night’ mask for before bed, a relaxing mask, and a mask to prime and prep the skin before makeup. Situational masks sounded like a lot of fun!
For review purposes, I received two of the Kingirls, and two of the Unitouch – the Kingirls Raspberry, and the Blackcurrant and Vanilla types, then the Unitouch Miss O Makeup and Outdoor masks.
Kingirls Blueberry and Vanilla Mask
Aqua, butylene glycol, lactobacillus ferment, trehalose, glycereth-26, glycerin, sodium PCA, hydroethylcellulose, sclerotium gum, disodium edta, xanthan gum, propanediol, dipotassium glycyrrhizate, avena sativa kernel extract (oat), sodium hyaluronate, triethanolamine, willow bark extract, pentasodium pentetate, blackcurrant seed oil, caprylyl glycol, phytic acid, capric triglyceride, etyhlhexyglycerin, glyceryl caprylate, dipropylene glycol, silver oxide, sage leaf extract, apple fruit extract, vanilla planifolia fruit extract, lavender flower extract, lavender leaf extract, lavender stem extract, coffee seed extract, jasmine flower leaf extract, raspberry fruit extract.
Some old favourites here, such as oat kernel extract, which is very soothing for my skin and often succeeds in giving me a bright, healthy complexion, as it soothes my redness well. However, look at all those pretty extracts! The focal ingredient, blackcurrant extract, is a potent antioxidant and can help to repair skin cells, meaning it’s great for soothing and restoring tired out skin. Vanilla extract is not just something you can add to your cakes – it has antibacterial properties, meaning it’s good for spots, and again is full of antioxidants, which can also help with the appearance of dark spots, fine lines, and wrinkles.
The company add no artificial scents to their masks, so any you detect will be naturally in the oils used in the ingredients. I didn’t detect any particular scent with this mask.
This point is where the Kingirls blackcurrant mask let itself down – the fit really wasn’t that good. It is a black mask, and comes out saturated in essence. Not excessively so it drips down your chin, but enough to sit on your face for a good thirty minutes.
I found it difficult to unstick, and then I finally managed to get it out (no backing on this mask like there often is on Taiwanese masks, probably better for the environment though). I placed it on my face and had to do a fair bit of reshuffling to get it to sit right, and the area above the mouth was ridiculously thin – but once adjusted, it was fine.
I enjoyed the effects of this mask a lot. When I peeled it off, I didn’t notice much immediate brightening, but I checked back in the mirror a little later and my redness in my cheeks was calm and I saw no flare-ups or reactions. It gave me lovely soft skin, and at the time I had some blemishes which were calmed by the mask. Of course they didn’t disappear, but they certainly looked less angry.
Most places I’ve seen this at are selling it at about $6/€6, like Beautibi who sent me the mask to try out. Despite the fit, I think it’s a nice mask and I enjoyed the effects enough to find it a success. Apparently they are looking into the fit and remaking it, so this problem should soon be a thing of the past.
Kingirls Raspberry Extract Invisible Face Mask
Aqua, butylene glycol, lactobacillus ferment, trehalose, propylene glycol, glycerin, hydroxyethylcellulose, sclerotium gum, xanthan gum, propanediol, sodium hyaluronate, oat kernel extract, triethanolamine, salix alba bark extract, pentasodium pentenate, punica granatum fruit extract, caprylyl glycol, phytic acid, grapefruit extract, ethylhexylglycerin, capric tryglyceride, glyceryl caprylate, dipropylene glycol, silver oxide, lavender stem/flower/leaf extract, rubus idaeus fruit extract, rosa centifolia flower extract, citrus aurantium bergamia fruit extract, citrus aurantium dulcis peel extract, euterpe oleracea fruit extract, gardenia taitensis flower, pimpinella anisum seed extract, pyrus malus fruit extract, rosmarinus officinalis leaf extract, salvia officinalis leaf extract, vanilla planifolia fruit extract.
Some similar extracts and ingredients there to the other Kingirls mask, and a lot of fancy long name sounding extracts. This mask claims to condition and soften the skin through its inclusion of natural raspberry extract, which has skin-tightening properties and gives your skin a healthy complexion.
This mask is a biocellulose one, which makes it of a higher quality than a regular mask, as biocellulose retains high levels of moisture, meaning your mask won’t dry out quickly.
Again, no detectable scent for me.
Much better than the blackcurrant Kingirls mask – this mask comes with backing and is easy to apply. Peel off one side of the mask and place it on your face, then peel the remaining plastic off.
As this mask is biocellulose, it clings to your skin and envelops every pore, nook, and cranny of your face. Even my massive conk. It was a very good fit and the material was thin, just like a second skin.
Again, I liked this mask, but I wasn’t blown away by the effects. I noticed a good level of hydration and didn’t feel the need to add any moisturiser after wearing it – and indeed my skin was soft and hydrated in the morning (my skin dries out overnight frequently). However, I didn’t notice many other effects on my skin. I would be more likely to use this mask in summer to freshen up and relax after a hot day, thanks to the thin fit.
Again, $6 at Beautibi and similar at other retailers.
Unitouch Outdoor Mask
This series has a special focus, and the ‘Outdoor’ mask is especially for treating your skin after a day in the sun. I have to say I didn’t get particularly high levels of sun before trying this mask, but I live in Spain so I am exposed to harsh sunlight most days. This mask injects hydration after a day of moisture loss thanks to the sun.
Aqua, butylene glycol, propylene glycol, lactobacillus ferment, PEG/PPG/polybutylene glycol-8/5/3 glycerin, pentylene glycol, trehalose, glycerin, xanthan gum, disodium EDTA, hydroxyethylcellulose, propanediol, sclerotium gum, oat kernel extract, triethanolamine, salix alba bark extract, pentasodium pentetate, caprylyl glycol, capric tryglyceride, theobroma cacao seed butter, phytic acid, ethylhexylglycerin, glyceryl caprylate, dipropylene glycol, sodium hyaluronate, silver oxide, lavender flower/stem/leaf extract, pyrus malus fruit extract, salvia officinalis leaf extract, vanilla planifolia fruit extract, coffee seed extract, jasminum officinale flower/leaf extract, rubus idaeus fruit extract, tuber melanosporum extract.
As you can see, these masks have a lot in common regarding the basic formula, then there are extras added in and changed to reflect the mask ‘flavour’ or type.
I had never heard of the last ingredient on the list – tuber melanosporum – and after looking it up I was quite excited about it. It comes from ‘beauty truffles’, as one article referred to them, and is full of superoxide dismutase, which is a ridiculously powerful antioxidant. Anything with ‘super’ in the name is already making my ears twitch.
The ingredients in this mask are again packed full of antioxidants and contain soothing properties, ideal for a day out in the sun and relief from a tight, dehydrated face.
I have to say, I am really rubbish when it comes to scent, but again I detected nothing with this mask.
Very similar to the Kingirls raspberry but an even tighter, softer fit, as if that was possible. This was the best fitting mask out of the four I tried, as it was super fine and clung close to my face for the whole time I was wearing it.
This is really hard to judge, as I luckily didn’t have any sunburn at the time of trying it out. I had been out in the sun as I went for a walk, but it wasn’t for an extended period of time and I was wearing sunscreen. So at the end of the day all I noticed was a regular level of dehydration and slight tightness, but that’s normal.
When I peeled off the mask, my redness was pretty much gone and I noticed a good level of moisture. It felt elastic to the touch, and I enjoyed the way it felt. So I can’t speak for how it works against sunburn but I imagine it would be better than any after sun you could get in that the hydration is super concentrated, and getting into your face directly.
$7 at Beautibi ($20 for 3), similar elsewhere but I haven’t seen this in many places.
Unitouch Makeup Mask
Aqua, butylene glycol, propylene glycol, lactobacillus ferment, trehalose, glycerin, hydroxyethylcellulose, propanediol, sclerotium gum, xantham gum, propanediol, sodium hyaluronate, oat kernel extract, triethanolamine, salix alba bark extract, pentasodium pentetate, punica granatum fruit extract, caprylyl glycol, phytic acid, grapefruit extract, ethylhexylglycerin, capric tryglyceride, glyceryl caprylate, dipropylene glycol, silver oxide, lavender flower/stem/leaf extract, camellia sinensis leaf extract, rosa centifolia flower extract, rubus idaeus fruit extract, ananas sativus fruit extract, citrus aurantium bergamia fruit extract, citrus aurantium dulcis peel extract, citrus aurantium bergamia fruit extract, euterpe oleracea fruit extract, gardenia taitensis flower, pimpinella anisum seed extract, pyrus malus fruit extract, rosmarinus officinalis leaf extract, salvia officinalis leaf extract, vanilla planifolia fruit extract.
Finally, green tea (camellia sinensis leaf extract) gets a look in! It’s one of my favourite mask ingredients for its calming properties, and it always manages to tone down the redness in my face, particularly in my cheeks – so perfect for reducing redness before makeup application!
Citrus aurantium bergamine fruit, peel etc is otherwise known as bergamot. Bergamot is a type of orange and you may know well of the oil, as it is often used in skincare. Bergamot can help with uneven skin tone and acne marks, as it has healing properties and can work to tone the skin.
Why am I even bothering with this section?
Again, great. Really nice and soaked with essence – it clung to my skin well and I was able to do a few household chores while wearing it, and it didn’t budge.
For me, this is the absolute stand out mask of the bunch. This mask preps and primes your skin before makeup, getting it adequately hydrated so you can last through the day, and giving you a smooth base to work with. Makeup will always work better with hydrated skin. Don’t forget your sunscreen over this, though.
When I applied my makeup, I noticed that my cushion puff stuck to my face a little more than normal – there was a little traction there. It wasn’t sticky or unpleasant, just a little something there holding on a bit. After that first layer, application was normal. I waited a bit before going out, to let my makeup set.
My makeup lasted incredibly with this mask. One of my big makeup problems is a mark from my sunglasses, and I didn’t have one AT ALL after using this mask. It really kept everything seemingly glued to my skin! My foundation sometimes breaks up around the cheeks, but again there was none of that. I had a subtle glow thanks to the moisturising preparation step of the mask, and it really did last all day. I was sad to take my makeup off at the end of the day.
I really recommend this mask – it was definitely my favourite and if you have a big event where you need your makeup to last, I think it would be a great idea.
$7 for 1, $20 for 3 at Beautibi.
With all the prices listed here, you can get a 15% discount up to 12/6/2017 with my code NOURISH15. I receive nothing from this code and the only person benefitting from its use is you.
If you haven’t tried the Kingirls or Unitouch masks yet, I really recommend giving them a go. There is a wide variety and they’re a lot of fun. Imagine what beautiful gifts they would make, too!