A by Bom Ultra Time Return Eye Serum

Good eye care products are a damn difficult thing to get hold of. Finding something that works for you can be really tough – especially when marketing these days would have you believe a cream or a serum can magically get rid of your hereditary dark circles, plump up your under eye bags, and turn back the clock by at least ten years. Newsflash – it can’t. However, what you can do with an eye product is hydrate your delicate under eye area, where the skin is at its thinnest and often most sensitive.

Eye creams will not remove your wrinkles, but they can help to keep the area hydrated, moist, and look refreshed. In this super fine, super thin skin under the eye, moisture loss is much more apparent than in other areas of the face, so it’s important to keep that delicate area hydrated if you’re looking to fight against the signs of ageing here. All this pre-amble is leading to something, I promise. With my skincare routine, two products shine out among the rest when it comes to keeping up moisture levels and de-puffing those tired eyes – hydrogel eye patches, and serums. I love serums. I love them for my face, and I love them for my delicate eye area. I find creams to be too heavy, too greasy half the time, and often they cause milia to form under my eyes – while serums are light, absorb well, and can really help to target specific areas. Of course, this is just speaking from personal experience, but as a once sceptic eye cream buyer, serums and hydrogels have truly revolutionised my routine.

Serums contain concentrated ingredients which work to target particular concerns – this is true not only for eye serums, but also for those you can use on the rest of your face. I’ve tried a few different eye serums, and I usually find that they do a good job in hydrating the area while not causing milia to form and clog my skin. My skin under the eyes is also much more sensitive and it’s important for me to find a serum that doesn’t cause irritation.

Enter today’s focus – the A by Bom Ultra Time Return Serum. The serum is a targeted brightening and anti-ageing treatment, made by the South Korean brand A by Bom, boasting a salon in Seoul’s hip and happening Gangnam district, which is frequented by celebrities and the fashion-concious of the capital. A by Bom use botanical ingredients and place special emphasis on using natural ingredients in their products.

If you’ve ever used their 3-step Ultra Moisture Mask, this eye serum may be familiar to you – it’s a large size of the A1 eye serum included in the pack. The serum claims to boost elasticity, brighten the skin, and nourish the sensitive under eye area.


Water, Aloe Barbadensis Leaf Juice, PEG-6 Caprylic/Capric Glycerides, Camellia Sinensis Leaf Extract, PEG-150 Distearate, Niacinamide, Glycerin, Hamamelis Virginiana Flower Water, 1,2-Hexanediol, Panthenol, Butylene Glycol, Ethylhexylglycerin, Caprylyl Glycol, Polysorbate 20, Stearic Acid, Adenosine, Illicium Verum (Anise) Fruit Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Maltodextrin, Disodium EDTA, Lavandula Angustifolia (Lavender) Oil, Acacia Senegal Gum, Magnesium Ascorbyl Phosphate, Caprylic/Capric Triglyceride, Sucrose, Anthemis nobilis flower Extract, Cymbopogon Martini Oil, Anthemis Nobilis Flower Oil, Beta-Carotene, Sodium Ascorbate, Tetradecyl Aminobutyroylvalylaminobutyric Urea Trifluoroacetate, Palmitoyl Tripeptide-5, Rose Flower Oil, Silica, Tocopherol, Acetyl Hexapeptide-8

The ingredients list is a pretty one, for sure, with quite a few of my own personal favourites in there – camellia sinensis leaf extract (green tea), rich in antioxidants, and great as a calming and soothing ingredient, aloe vera, for high moisture, and niacinamide, for brightening effects. The ingredients list also boasts peptides which claim to re-texture and tighten the skin, and vitamins (tocopherol, panthenol). The list certainly impressed me, and these targeted ingredients are backed up by a myriad of botanical beauties, including bergamot oil and chamomile (Anthemis Nobilis Flower Oil), which has anti-inflammatory and moisture-retaining properties.

Texture and scent

The serum is quite thick, whilst not being greasy, and is smooth and spreadable. It’s certainly on the heavier side and I was, at first, a little worried about the absorption and whether it would leave behind any oily residue, but rest assured it doesn’t (on my skin, at least). I have to leave it to absorb a little longer than other serums I’ve used, but it doesn’t take too long, and it’s easy to layer over it. One of my favourite things to do with it is to wear it underneath my hydrogel eye patches for a boosting effect – it’s a total treat for the eyes as it’s incredibly soothing and calming in the mornings.

The serum is fluid enough to be picked up by the dropper design, and you only need a couple of drops to cover the area under your eyes. I don’t detect any strong scent in particular, just a light, fresh, almost floral or herby whiff – which is good for me as while scent doesn’t bother me in regular skincare, I prefer my eye products to be as little scented or natural as possible as I find it can be a cause for irritation.

Packaging and price

The product comes in a simple but sturdy glass bottle, with a dropper used to dispense the liquid. The dropper functions well and I have not had any issue with it so far. As the bottle is made with glass and has some weight to it, it feels luxurious and certainly means it can withstand the punches – I’ve dropped it various times (a common theme in my reviews as I’m incredibly clumsy). The only part which is less sturdy is the small plastic lid which covers the dropper. While I appreciate this is there for protection, it falls off quite a bit and as I sometimes reach for a product by the lid/dropper, it means I drop it rather more than I should.

BeMused Korea sell the A by Bom Time Return Serum for $38 (roughly €30), which as far as I’m concerned, for a quality eye product, is an absolute steal. This doesn’t factor in shipping, but BeMused often have shipping promotions, and purchases over $60 qualify for free shipping. Considering eye creams can sell for insane prices, I’d consider this to be very good value for money compared to other products on the market, for the quality of the ingredients and the amount of product you get in the bottle (30ml).


I’m going to say it outright – I love this product. It certainly helps to depuff my tired morning eyes, but where it really shines is the level of hydration it provides. It’s such a thick serum that it almost behaves like a seal, penetrating the skin deep but retaining moisture there throughout the day. It feels smooth, rich, and luxurious, and is easy to put under layers, or wear under eye masks for an extra boost. It doesn’t irritate my eyes in the least, and the dry skin I sometimes in the corners of my eyes is not to be seen anywhere. For those who are mainly looking to prevent the signs of ageing under the eyes and hydrate the area, this serum is perfect. At 28, I’m certainly interested in getting as much moisture in as I can under there.

I’m really impressed with this serum. It was sent to me for review by BeMused Korea, but I’ve already purchased my own as a backup. I want this product to be always in my skinventory – it’s inexpensive, it lasts forever, and it works really well with my skin. I would definitely recommend this as a standout A by Bom product and I’m definitely grateful I had the opportunity to try it.

Disclaimer: this product was sent to me for review purposes by BeMused Korea. Post does not contain any affiliate links.

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