How to tell if you’re being greenwashed in beauty

Greenwashing is nothing new: companies have been trying to get us to believe they’re planet-friendly, animal-friendly, and just plain old friendly for years now. But with the explosion of the ‘clean’ beauty movement, brands have pretty much lucked out. It’s never been easier to greenwash, and it’s never been such a lucrative business.  So what … Continue reading How to tell if you’re being greenwashed in beauty

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Swanicoco Multi Solution Triple V Ampoule: A Review

It seems I’m becoming somewhat of a connoisseur when it comes to reviewing orange bottles with promises of vitamins inside. Naturally, vitamin C is associated with the colour, and how better to signal HEY THIS SERUM IS A SOURCE OF VITAMIN C GUYS than a bright orange package? Enter Swanicoco Multi Solution Triple V Ampoule: … Continue reading Swanicoco Multi Solution Triple V Ampoule: A Review

5 places to go K-beauty shopping in Seoul…that aren’t Myeongdong

Shopping in Korea is the ultimate K-beauty addict's dream - shelves upon shelves of iconic brands, beckoning as far as the eye can see. It's heaven. Korea is now famed the world over for its beauty shopping experience, attracting tourists from around the globe to shop until they drop - and they all seem to … Continue reading 5 places to go K-beauty shopping in Seoul…that aren’t Myeongdong

Jumiso All Day Vitamin Brightening and Balancing Serum: a review

I've got to admit, straight off the bat, that initially I wasn't stunned by the results of the Jumiso Brightening and Balancing Serum - but I have to also admit that my initial impressions were completely wrong, and I'm going to explain why my mind was changed over this little, but powerful orange bottle. I … Continue reading Jumiso All Day Vitamin Brightening and Balancing Serum: a review

CY Lab Triple Hyaluronic Acid Intensive Moisturising Essence

In the Asian Beauty world, Taiwanese skincare is big business - largely through the consistently great sheet masks that the country and its brands seem to produce. In fact, the ‘in’ for me with Taiwanese skincare brands was through their sheet masks. I have nearly always tried and been impressed by a sheet mask from … Continue reading CY Lab Triple Hyaluronic Acid Intensive Moisturising Essence

Hyggee All-in-one Cream: multi-step skincare?

Moisturisers are one of the few products I find it hard to drum up excitement for. Not a great way for me to start a review on a moisturiser, but you’ve got to tell it like it is, haven’t you? This doesn’t mean I don’t like moisturisers, or appreciate what they do in my routine. … Continue reading Hyggee All-in-one Cream: multi-step skincare?

Pyunkang Yul Mist Toner

Simple, blue, beautiful packaging. Decent, affordable prices. Effective, gentle ingredients. Um, remind me again why I hadn't tried anything by Pyunkang Yul until this moment? It's true, there are so many brands and so many options out there, but Korean brand Pyunkang Yul really do make products which stand out from the rest in the … Continue reading Pyunkang Yul Mist Toner