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🌱 We're more conscious than ever about our beauty routines, and while that's fantastic, it means that brands can easily take advantage of your well-meaning purchases. Greenwashing is rampant in the beauty industry - but what is it? Basically, it's marketing - using PR to make a company look like it's eco-friendly when the reality is completely the opposite. . . 🌱 Here are some signs you may be being greenwashed: . . 1. The words 'organic' and 'natural' are anywhere and everywhere on the label, but no official certification is to be found anywhere. These words aren't regulated in the USA, so companies can run with whatever their definition is. . . 2. Your product is free from this, and free from that. Great - but what does it actually contain? Formulas might be free from various 'nasties' (which might not even be nasty - side-eyeing you, chemical-free labels) but it doesn't mean they're actually any good, or don't contain any other 'bad' ingredients. . . 3. The packaging has a tree/leaf/nice flower/is actually green. Our eyes talk for us, and we connect the green-ness of the packaging with a message, regardless of whether the product is actually 'green' or 'organic' in terms of the environment. . . 🌱 I have more tips on greenwashing and how to spot it in my latest blog post - link is in bio! . . 🌱 What do you think of greenwashing? Do you think it's easy to spot, or is that just because you're a beauty fan? How can companies be more transparent in their eco-friendly offerings? . . #greenbeauty #greenwashing #greenwash #greenwashed #beautymyths #beautymarketing #skincare #greenskincare #naturalskincare #organicskincare #crueltyfree #crueltyfreeskincare #alwaysreadthelabel

I don't know how I ever lived before hydrogel patches 🥰 . . Nothing keeps my undereye quite so hydrated, and puffy eyes are kept at bay - I realise that I'm in the minority in that I wear them every single morning without fail, but honestly? Most cost €30 and below, so that's a euro a day for a month...and for me that's worth it, compared to an eye cream which more often than not I don't notice much difference with. . . These are the @dr.hedison_official hydrogels I bought from @koss.official and I can see why they're growing to be fast favourites there - super thin gels which adhere to the skin easily with a brightening effect from that instant hydration. What's not to love? . . Are you a hydrogel fan? Or is it just a once in a while treat for you? . . #hydrogeleyepatch #hydrogelpatches #kbeauty #abcommunity #asianbeauty #cosmeticacoreana #cosmeticaasiatica #abbeatthealgorithm #abblogger #hydrogels #kossmetics

❣ Time for #1empty1newbie! I've been fast getting through skincare this month, and I'm excited to make a start on some new products as the weather cools down and my skin (generally) starts to behave more. . . 💧 Humidity is no fun for my skin and it is red most of the summer - I have to keep it hydrated which is a challenge. The transitional months here are good and then winter is keeping the dry skin at bay. At least it is predictable! . . 👌 This @toocoolforschool_official Caviar Lime Serum was incredibly refreshing and light, providing my skin with instant hydration and helping my skin not feel so angsty and reactive during the hot summer months. Would I get it again? Absolutely, but summer is the time, as the texture is perfectly suited to it! . . 🧐 I'm switching it out for the @swanicoco.en Black Yeast Fermentation Ampoule, which I partly bought because just look at that bottle, and partly because I have used the ginseng version of this serum (now discontinued 😭😭) and honestly it is still one of the best products I've tried...the GLOW. So I'm kind of just hoping for a replication of that with this beautiful ampoule! . . Have you tried any of #Swanicoco's ampoules? . . #kbeauty #koreanskincare #abcommunity #skincareaddict #koreanbeauty #oneemptyonenewbie #productempty #empties #skincareempty #toocoolforschool #skincarereview

Happy weekend everyone! ❣ a late night relaxing routine here... . . The @lovemoreofficial masks are still some of my favourite, and if I'm in the mood for rose scents I'll reach for this one. Super thin, adheres easily, soaked in essence, and great hydration 👌 . . Tucked up in bed with a book and skincare...what more could you need from the weekend? . . *@thepurelotus sample provided by @bemusedkorea ❣ . . #kbeauty #skincareaddict #skincareroutine #koreanskincare #japanesebeauty #cosmeticacoreana #cosmeticajaponesa #taiwaneseskincare #pmroutine #eveningskincare #sleepingmask

🐈 May I present the 'my cat is a moron' #shelfie? . . 🐈 It was only a matter of time before Archie decided he had to conquer the bathroom storage. Having already scaled all the other heights in the home, this remained an enigma to him. Thankfully all skincare remains intact, but not my stress levels. . . 🐈 Anyone else suffer from explorative cat syndrome at home? . . #catstagram #bathroomshelfie #skincareshelfie #abcommunity #skincarecommunity #abbeatthealgorithm #abblogger #skincarelover #bathroomstorage #skincarestorage #skincareshelf #catsofinstagram

❣ Happy #texturetuesday one and all! Can you guess what this is? . . 🥰 Actually, it's something I don't use much any more, but I do love the texture! This is the Apple Gommage Peeling Gel from Rosette, which contains apple extract and AHA to help exfoliate dead skin cells. If you've ever used a peeling gel, you'll know that it forms little balls on your skin, which look like dead skin being sluiced off...but this type of product tends to ball up all on its own regardless of skin cells or not! . . 🥰 So I don't really reach for it that much any more - what do you think? Do peeling gels work or are those little balls just playing with our minds? . . #peelinggel #peeling #exfoliation #textureshot #jbeauty #japanesebeauty #rskincareaddiction #rasianbeauty #abcommunity #texturetuesdays #japaneseskincare

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