5 places to go K-beauty shopping in Seoul…that aren’t Myeongdong

Shopping in Korea is the ultimate K-beauty addict's dream - shelves upon shelves of iconic brands, beckoning as far as the eye can see. It's heaven. Korea is now famed the world over for its beauty shopping experience, attracting tourists from around the globe to shop until they drop - and they all seem to … Continue reading 5 places to go K-beauty shopping in Seoul…that aren’t Myeongdong

The Inspiration: Myeongdong, South Korea

I'm a girl who loves her make-up. Always have been. Just like clothes, it can reflect you as a person and the mood you are in. I have always enjoyed my little morning ritual. Before moving to South Korea, I usually cleansed, moisturised, and er, that was about it. I'd heard of K-beauty and Asian … Continue reading The Inspiration: Myeongdong, South Korea